Design Statement - The Silent Salesperson
Retailing is about the sale of goods or services. Retail Design is a well thought out approach to set up a store in a certain way to optimise space with merchandise to sell.
It’s the combination of the vendors culture, interior design and visual merchandising all communicating in the physical setting.
The retail store should reflect the values of the business and support the personality of the brand; the store creates this mood and atmosphere for the products to shine in.
The silent salesperson is the store itself, it has the capability to engage customers and sell itself when designed as part of a successful retail strategy.
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